Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2016 Autumn
Session ID : D1-1
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Abstract
A Study on the Information Communication Effect of Related Marketing of "Radio media" and "Social media"
*Masaki Hoshida
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Abstract
Weekly Sunday 19:30-20:00 ONAIR, in the radio program by which I take charge of personality, a try of related marketing of "radio media" and "social media" is being carried out in a radio program of a RAJIO Tsukuba delivery "Masaki Hoshida's dream management lecture". Specifically, execution of "preliminary announcement of the contents of a radio program", "two-way communication about thoughts and a question at the time of radio program ONAIR" and "promotion of information sharing between the radio program listener" is being tried. These radio media and social media are a part of marketing campaign related to a management learning lecture, and to consider 2 of media about the synergistic effect of the information communication becomes possible.
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© 2016 by Japan Society for Management Information
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