Abstract
Weekly Sunday 19:30-20:00 ONAIR, in the radio program by which I take charge of personality, a try of related marketing of "radio media" and "social media" is being carried out in a radio program of a RAJIO Tsukuba delivery "Masaki Hoshida's dream management lecture". Specifically, execution of "preliminary announcement of the contents of a radio program", "two-way communication about thoughts and a question at the time of radio program ONAIR" and "promotion of information sharing between the radio program listener" is being tried. These radio media and social media are a part of marketing campaign related to a management learning lecture, and to consider 2 of media about the synergistic effect of the information communication becomes possible.