In the movement of the regional revitalization, social business is attracting attention to work by utilizing the technique of business to social issues. To solving social issues by using ICT, it is expected to create new value and solutions. However, method of used ICT in social business has not been established.
In this study, as a social business used ICT, pick up the case of the Happa business which Irodori has been conducted in Kamikatsu Town, Tokushima Prefecture. Through analysis using DEMO which is a kind of business modeling approach and interviews research, an element that ICT affects the social business clarified those facts “automation," “shifting of role," “matching of collaborators," “shifting of role," “virtualization of market function (control supply volume)."