Disruptive innovation is a technological innovation in which a new product is introduced to the market that is inferior to the existing product in terms of conventional value criteria such as performance, but has some superior aspect in terms of new value criteria such as price, in a market where the performance of the existing product exceeds customer demand, resulting in excess performance. Since the process and pace of disruptive innovation vary from industry to industry and case to case, this study creates a simulation model that expresses the characteristics of the market and analyzes the factors that generate diversity in innovation and effective countermeasures against disruptive innovation in response to that diversity. This study creates a simulation model that represents the characteristics of the market.