Effective measures for increasing visitors from China are expected with the globalization in Japan. However, the economic and political exchanges between the both countries had been temporarily on pause after the issue of Senkakus. The possibility of export expansion of Japanese traditional craft goods and food culture is investigated in this study. China is considered as a main exporting country of Japan. The increasing measure of visitors from China is primarily important. The purpose of this study is to vitalize Japanese tourism industry according to tourism exchange with China, especially in the countryside. It is thought that the omotenashi (Japanese traditional hospitality) plays an important role for the measure. The experiences of purchasing souvenir and a kaiseki meal were carried out for Chinese students and questionnaire study (including hearing investigation) was implemented in Kanazawa area of Hokuriku District in Japan. As a result, they showed a strong interest in the experience and indicated the high possibility for distribution and branch shop in China. They experienced craft-goods using gold leaf and kaiseki meal as traditional Japanese culture at a city hotel in the area. Subjects are thirteen Chinese students living in Kanazawa City. There is an opinion that the price is high for the souvenirs and the meal. As for the result, it is necessary to construct a strategy focusing on a target customer. In this study, only the Chinese students were adopted as subjects. It is, however, mainly influenced by Chinese economic conditions.