Abstract
In recent years, the role of civic pride and aesthetic experiences in fostering sustainable regional development has become a focus of research, particularly in communities facing economic and social challenges. This study examines how residents’ daily aesthetic experiences impact their sense of civic pride to support effective regional revitalization strategies. Focusing on Xiuwu County in China and Chishang Township in Taiwan—two regions with shared cultural roots but distinct administrative histories. This research uses questionnaire surveys as the primary method to analyze the influence of aesthetic experiences on civic pride. Factor analysis identified “community involvement” and “regional identity” as essential factors of civic pride in both areas, though the factors shaping aesthetic experiences differed; Xiuwu’s civic pride is strongly linked to natural landscapes and local customs, while Chishang’s is closely associated with local identity and self-expression. Regression analysis further proves a significant contribution of daily aesthetic experiences to civic pride, underscoring the importance of incorporating residents’ aesthetic engagement in regional revitalization policies. These findings suggest that aligning policy with residents’ aesthetic values and local identity can foster community engagement and strengthen sustainable development, offering valuable guidance for creating culturally resonant, community-focused strategies.