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Masamichi Mukai
Session ID: B1-1
Published: 2014
Released on J-STAGE: August 06, 2014
CONFERENCE PROCEEDINGS
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The resource-based view of the firm is the theory explains that the valuable, rare and inimitable firm resource generate sustainable competitive advantage. In generally a firm has many resources, so it is natural to firm's competitive advantage brings not by a resource, but by combination of resources. Through a case study, I propose a research hypothesis of resources connection “mechanism" and reconfiguration of resources connection in the mechanism to environmental changes.
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Sota Kamaike
Session ID: B1-2
Published: 2014
Released on J-STAGE: August 06, 2014
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In this presentation, using ‘platform' as a key concept, we perform a case analysis of Web browser war, started in 1995, as a fierce share competition between Netscape Navigator and Microsoft Internet Explorer. Analysis targets include the first browser war as mentioned above, second war includes Firefox and Safari and the recent situation where Web access by smartphones is mature. In the first browser war, in view of the parallel platform(Negoro, Kamaike and Shimizu, 2011), the presence of the Web server is an important while diversity of device is a key for second war.
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A study from the viewpoint of the "management of ambidextrous"
Hiroshi Takahashi
Session ID: B1-3
Published: 2014
Released on J-STAGE: August 06, 2014
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By rapid shift of smartphone demand area to the emerging country, and bigdata processing of vast amounts of data obtained from any device such as smartphone, wearable devices, and M2M equipment, in the mobile world expansion of the use region and deepening of usage patterns have proceeded in parallel. As a result, the wall between the areas previously covered with high fence is taken down and the possibility of relationship as we have never expected have appeared. This results changes in the mobile ecosystem, and this change also requires the adaptation of each company associated with it. I try the analysis of this situation from the viewpoint of "management of ambidextrous".
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Terutaka Tansho, Tetsuo Noda
Session ID: B1-4
Published: 2014
Released on J-STAGE: August 06, 2014
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Open Source Software (OSS) is the software of which source code is open to public, and then the users can study and improve them corresponding to the application and market needs. This study conducted the questionnaire survey to IT companies in Japan, investigating how OSS utilization and contribution to the development community affect the business growth of companies. In last years' report, we presented the result of the questionnaire survey conducted in 2012. This year, as the second report, we will present the result of 2013 survey. Comparing the 2012 and 2013 results, we explored some interesting effect and the transition of OSS utilization and contribution on the business growth.
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Masaaki Hirano
Session ID: C1-1
Published: 2014
Released on J-STAGE: August 06, 2014
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The Two main issues of IT-supported learning/education are (1) that there are relatively few empirically controlled studies on the efficacy of IT support, and?(2) that the main thrust of the movement is techno-centric rather than pedagogy-centric. These two issues are, of course, intrinsically connected. Based on the framework to analyse the efficacy of IT supported learning/education, consisting of pedagogical types and evaluation dimensions, the article investigates potential areas for the meaningful IT support and drawbacks of the IT support for various pedagogical types. Also potential benefits of new approaches to IT support is speculated.
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Manabu Kobayashi, Makoto Oya, Katsuyuki Umezawa, Masayuki Goto, Shigei ...
Session ID: C1-2
Published: 2014
Released on J-STAGE: August 06, 2014
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We developed and introduced the attendance management system (SAMS) as an academic affairs system of Shonan Institute of Technology.
This system consists of IC card readers for taking attendances and the WEB system for managing attendance information.
The purpose of SAMS is estimation of students that cannot get enough course credits as soon as possible.
We can use this estimation to prevent repeating a course and withdrawing.
First, we give an outline of SAMS in this manuscript.
Using attendance information, we propose a method to estimate students that cannot get enough course credits.
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From an experience of the PBL subject administration in the liberal arts faculty university
Yoshikatsu Haruki, Sonoe Sugiura
Session ID: C1-3
Published: 2014
Released on J-STAGE: August 06, 2014
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It is important how we build a learning team that plural learners share it in PBL and arrive at a solution in the administration of the subject.
In this study, I paid my attention to the way of structure and the communication of the learner team being different by the type of the problem from enforcement experience of past PBL in the faculty of Liberal Arts University.
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Kazuya Kinoshita
Session ID: C1-4
Published: 2014
Released on J-STAGE: August 06, 2014
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It is difficult to learn project management in only class subjects. Success or failure of the PM education rests on practices or lessons outside teaching hours. So I've been practicing how to learn to effectively project management for students who learn management and business in university.
Specifically I complemented the lesson by extra-curricular activities, which are taking part in planning a part of information system development projects in university, planning and enforcement of the course in computer for community residents, and planning to open an imitation booth at university festival. As a result, by such a practice, the project management skill of the student improved. I describe this concrete practice method and result.
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Tetsuya Uchiki
Session ID: D1-1
Published: 2014
Released on J-STAGE: August 06, 2014
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In Japan, it has been considered that the harmony of the cultural environment around the computer system, which is an Information System (IS), was only the know-how or the tacit knowledge in the social contexts of the practical works. So, an IS design in Japan has been focused on improving the present functional system rather than understanding the system environment. In spite of such a situation, the actuality as which the information system is functional shows the harmonization between the computer systems and the cultural environment of Japan. This paper considers the Japanese situation on the meanings and range of IS design through the historical surveys of the social context regarding for the information system development approaches which are the frameworks of IS design.
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Namie Kato, Hirohiko Suwa, Toshizumi Ohta, Satoshi Kurihara
Session ID: D1-2
Published: 2014
Released on J-STAGE: August 06, 2014
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We examine the SNS is carried out in what kind of use in what kind of company, and what kind of result has been got. We survey of the literature since 2005. As a result, it is changeless to a purpose of introduction. But with progress of technology, such as the spread of smart phone or tablet computers and fullness of general-purpose service, we check the device which promotes a new result and use in the range which this research investigated.
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Keiichi Noda, Ayako Kawai
Session ID: D1-3
Published: 2014
Released on J-STAGE: August 06, 2014
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Since information effectively expand in social networking service (SNS), it is utilized in marketing field such as buzz marketing and advertising strategy. On the other hand, it has many problems as a business system because social networks are established horizontally. In this research, we propose an unbalanced-SNS whose member can have vertical relationships. In this system, information can be managed in both a horizontal and vertical direction on the SNS. So it can be utilized in various business field such as medical chart management, internal administrative procedures and customer management. Then, it also has much possibility as a platform on information system development. In this paper, we pick up a case of application implementation for educational business game, and discuss its potentiality.
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On Case of Shikoku E Prefecture
Nobuko Inagaki
Session ID: D1-4
Published: 2014
Released on J-STAGE: August 06, 2014
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The Internet generation is growing after the Second World War now getting more importance in working throughout the world. The human environment affects firm managements and their putting of information systems. National finance and social welfare owed personal subjects. I try to see human service business around Shikoku local culture and some studies understanding the Digital Native referred also.
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Yoshito Matsudaira
Session ID: E1-1
Published: 2014
Released on J-STAGE: August 06, 2014
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This study aims to clarify a basis for producing enablers (ethos) of organisational knowledge creation. This research addresses the case of knowledge creation in relation to improvements on the production line in the manufacturing department of Nissan Motor Company. An original sense of values is embodied in organisations of a firm, because knowledge that is created by a firm is different from the one another firm creates and leads to superiority regarding an outcome of competition between firms. Different knowledge created by various firms results in the difference of the ethical postulate that provides what good is.
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Iinuma Morihiko, Toshio Saito
Session ID: E1-2
Published: 2014
Released on J-STAGE: August 06, 2014
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Recently it is needed for organization to conclude strategic alliance and to act beyond organizational boundaries. We recognize these situations as the issues of knowledge management, that is, acquisition and utilization of external knowledge, and knowledge creation depending on it. In this research we consider the conceptual model on external knowledge integration.
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-The comparative study of competency surveying technique -
Yasuhiro Sasaki, Masaaki Kunigami, Takao Terano
Session ID: E1-3
Published: 2014
Released on J-STAGE: August 06, 2014
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We propose a novel method of arranging employees' recognition about the leader image in each organizations. In many companies, although they discuss about the leader images of their company, it is difficult to bury the difference of mutual recognition. About how gap of recognition is buried, the past leader research does not give them an answer. In order to clarify the difference of recognition, we apply a persona technique. We conducted the large-scale WEB questionnaire survey. The questionnaire has the question using a persona, and other general questions. We considered the similar field and the different field, pectively. The proposed method has the feature in procedure of using orthogonal design technique.
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Toshiyuki Katayama, Masayuki Aikawa, Kiyoshi Kato
Session ID: E1-4
Published: 2014
Released on J-STAGE: August 06, 2014
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Nuclear reaction data measured in academic institutes are used from pure science to application research such as nuclear technology, accelerator system, nuclear medicine and enviromental monitoring. The network of nuclear reaction data centres (NRDC) was established to collect experimental data from all over the world. There are 13 centres including two in Japan. We introduce activity of our centre in Japan and recent collaboration of east Asian countries on data compilation.
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Keiichi Goshima, Hiroshi Takahashi
Session ID: F1-1
Published: 2014
Released on J-STAGE: August 06, 2014
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This paper analyzes the factors that promote Corporate Social Responsibility (CSR) in the Japanese market. The companies that managers have high rate shareholdings may not pay attention to CSR activities, because there is no need to attract the ethical investors. In this paper, we make clear the relationships between the CSR rating and the rate of managers' shareholdings, and between the CSR rating and the stock returns in the private holding companies.
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From the aspect of praise and scold culture
Rong Sun, Masao Watabe
Session ID: F1-2
Published: 2014
Released on J-STAGE: August 06, 2014
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Interviews to company emploees who are belong to Chinese and Japanese companies were made, and the results were analyzed. The analysis was made from the aspect about praise and scold culture. After interviewed them, We found the differences in culture between China and Japan. We have analyzed and compared the reason how these two differences culture was developed. There are three kinds of enterprises type in China, state-owned enterprises, private-owned enterprises, and partner enterprises. The type of state-owned enterprise is neither praise nor scold culture. The type of private-owned enterprise is praise culture, and the partner enterprise is scold culture. On the other hand, enterprises culture in Japan is changing from scold culture to praise culture.
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A Discussion for the Innovator's Dilemma
Yasuki Hashimoto, Tomoko Kajiyama, Noritomo Ouchi
Session ID: F1-3
Published: 2014
Released on J-STAGE: August 06, 2014
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PlayStation 3 (PS3) of Sony Computer Entertainment, released in 2006, could not gain enough market shares in the competition with Wii of Nintendo, released in the same year. The discussions of the causes of PS3 failure, including those applying the concept of The Innovator's Dilemma, were conducted mainly from the perspective of hardware. Meanwhile, there are few studies attempting to analyze the PS3 failure from the viewpoint of software. The purpose of this study is to elucidate PS3 failure focusing on indirect network effects from software on hardware. Our results demonstrated that indirect network effects of PS3 did not work and the reason was that most of software of PS3 was based on the concepts of existing software.
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Miyako Homma, Toshio Saito
Session ID: F1-6
Published: 2014
Released on J-STAGE: August 06, 2014
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In ecosystems multiple species to survive, the number of individuals composing the species through the interaction between species circulating varies with time. In this study, we viewed as similar to that of the ecosystem and metabolism change of knowledge. We create a model for external knowledge to analyze what kind of affect the rise and fall of species how panel of experts that make up the species by species of multiple interacting and also would change be.
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A Case of Oyster Traceability in Miyagi
Shu Liu, Mikako Ogawa
Session ID: F1-7
Published: 2014
Released on J-STAGE: August 06, 2014
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In this research, the cost-benefit of traceability system is to clarify. Authors chose the case of oyster traceability in Miyagi which was supported by Ministry of Agriculture, Forestry and Fisheries of Japan. From the interview (November 22nd, 2013) of a key person about the traceability system construction, the data of costs have been collected and summed up. The benefit based on consumer's willingness to pay (2-10 Japanese Yen) will be calculated. As a result, the cost-benefit analysis of seafood traceability System and cost reduction-analysis of recall will be reported.
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Shinji Akatsu, Yoshikatsu Fujita, Kazuhiko Tsuda
Session ID: F1-9
Published: 2014
Released on J-STAGE: August 06, 2014
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Adopting Open Source Software (OSS) in software development process requires crucial decision making from the various aspects, including business, technology, intellectual property managements, which are not mutually independent but could have a complex set of relationships.
Our previous study had proposed the evaluation axes and elements in adopting OSS, and analyzed an appraisal order of those elements within each axis. This research has studied the structured evaluation criterion map that is to break down the relation of the evaluation axes in consideration of the management resources, and attempted to clarify the decision making criterion.
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Yukihiko Nakata
Session ID: B2-1
Published: 2014
Released on J-STAGE: August 06, 2014
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Innovations are usually created by the professionals of manufacturing, such as researchers and developers etc. Hippel has pioneered the concept of "user innovation". The users are increasingly able to innovate for themselves. Information technology (IT) has been developed further. I propose "crowdinnovation", which general public (crowd) is the center of innovation. The following concepts have existed to obtain something from “crowd" by IT. “Crowdstorming" create ideas, “crowdfunding" obtain funds, and “crowdsourcing" get human resources. By the strategy to select and integrate these systems, "crowdinnovation" became possible. It became the challenge for companies that how to use “crowdinnovation."
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Katsuhiro Suzuki
Session ID: B2-3
Published: 2014
Released on J-STAGE: August 06, 2014
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In this paper, we briefly overview the strength of innovative activities in domestic SME's which supports manufacturing industry, by means of a massive questionnaire survey. It is shown that the innovation rate concerning new-to-market product is quite high in Japanese high-tech SME's. We also discuss the results of panel analysis to investigate the success factors to invoke innovations.
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Yutaka Utashiro, Sei Lin
Session ID: B2-4
Published: 2014
Released on J-STAGE: August 06, 2014
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Today, desirable product development and innovation are discussed from a number of different perspectives.
In this study, by analyzing the several cases of success products,
types of innovation were derived.
In addition, it is clarified that the emergence plays important role in each development type.
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Atsutoshi Oshima
Session ID: C2-1
Published: 2014
Released on J-STAGE: August 06, 2014
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In recent years, Japanese large corporations have been active to adopt the next leaders' development program. To analyze the status and issues of the program, case studies on large corporations and also questionnaire survey on participants were done so far.
This paper aims to analyze the view of program organizer including corporate executives and program participants in large corporations on the next leaders' development program as the opportunity to create human network.
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Atsutoshi Oshima
Session ID: C2-2
Published: 2014
Released on J-STAGE: August 06, 2014
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In recent years, the market of Japanese crowd sourcing is consistently growing. In this trend, not only startup companies but also a new business section of large corporations have started this business. This paper aims to analyze the status and issues of crowd sourcing in Japan.
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Masaaki Fuse, Munehira Toshimi
Session ID: C2-3
Published: 2014
Released on J-STAGE: August 06, 2014
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What will be demanded from the IT department of the future is “Business creation". With the advancement of IT, such as the cloud, smart devices, social media, big data and more, a more direct contribution to management is being demanded of the IT department. In light of this, this article confirmed whether the IT department can really lead business creation and how group discussions should be held through three IT personnel training seminars. The seminars aimed to have participants learn service design concepts and methodologies, as well as acquire practical know-how that involves the operations department and customers through the creation of new business proposals based on fictional corporate examples.
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A Case Study of One Information Technology Firm
Tsuneki Mukahi
Session ID: C2-4
Published: 2014
Released on J-STAGE: August 06, 2014
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This study aim to clarify an effect of childcare experience on knowledge sharing behavior in organizations based on a case study of one information technology firm. The results show that employees who experienced childcare acquire not only indirect knowledge which is related to value of work but also direct knowledge which is related to products or services. The employees also donate that knowledge to their colleagues.
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Hatsue Wada, Taketoshi Yoshida
Session ID: D2-1
Published: 2014
Released on J-STAGE: August 06, 2014
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In this case study on maintenance activity of the information systems at a polytechnic college, we classify actual operations of the maintenance activity into service operations referring to the service operations described in ITIL (Information Technology Infrastructure Library) which is a compiled set of best practices for IT service management. Based on this classification, we discuss practical usefulness and value of the ITIL service operations. From these result, we propose an IT service management model at a polytechnic college.
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Junko Miyazaki, Hideyuki Sakurai, Masaki Fujiwara, Miyuki Koriki, Masa ...
Session ID: D2-2
Published: 2014
Released on J-STAGE: August 06, 2014
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In order to promote IT practical use by the minor marine products processing industries of Miyagi Prefecture, IT practical use situation was investigated.
Although IT introduction volition is as high as each company, there are few examples of IT introduction to a mission-critical task.
This reason is as follows.
Since a manager is the user and the introductory determination person of IT system, time of system selection or employment cannot be taken.
The information about the introductory effect of IT system runs short, and it does not feel necessity.
Neither functional requirements nor non-functioning requirements suit a commercial package.
I think that IT introduction of small and medium-sized enterprises progresses by solving the above problem.
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Kazuko Takizawa
Session ID: D2-3
Published: 2014
Released on J-STAGE: August 06, 2014
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Electronic discovery, as defined by the Federal Rules of Civil Procedure, which were revised in 2006, is conducted mainly in lawsuits where the points at issues are product liability or intellectual property infringements. Based on the analysis of relevant cases that implemented e-discovery, this paper includes a discussion of the companies' workflow and daily operations to prepare for the e-discovery process. To avoid court-imposed penalties for breaching e-discovery rules, enterprises should not make willful deletions or alterations of digital data, such as the disposition of evidence after a litigation hold order. For numerous Japanese companies that have business relations with US companies, managing digital documents becomes a critical concern.
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Tomoki Fukuyama
Session ID: D2-4
Published: 2014
Released on J-STAGE: August 06, 2014
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I forestall the information that the management side demands, and a correct, appropriate extracting method, skill to show it, and to process into is necessary. However, by the education of the cost accounting, I give counted data beforehand and the calculation practice of the type to sell an answer by processing it is mainstream and it has been gathered and does not teach the derivation method of data. The derivation of the data which have been gathered generates DB schema, and a skill to make trial and error by dimension deletion is necessary. Therefore I consider the structure which assists the trial and error of the person by performing a part generating DB schema in machine learning using the genetic algorithm.
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Masami Honda
Session ID: E2-1
Published: 2014
Released on J-STAGE: August 06, 2014
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In the Japanese local government adopting dualistic representative structure, the assembly takes decision making. Therefore, the government which is an executive organ offers information necessary for decision making to the assembly. That information only passes to a member of the assembly and is not necessarily shown publicly. And that information is not saved in the whole local government in a lump even if a member of the assembly saves those information personally. Furthermore, there is not the information sharing with the neighborhood local government. Therefore, in this study, it argues about the need and feasibility about accumulation and joint ownership of the local government management information using cloud service.
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Hirokazu Yoshida
Session ID: E2-2
Published: 2014
Released on J-STAGE: August 06, 2014
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In Europe and the United States, Open Government is executing by the three principles of transparency, public participation, and collaboration. In Japan, Only transparency, i.e.; Government data opened to the private sector (open data) is established at several central and local Governments.
Collaboration can create big innovative governments in the three principles. In the United States, etc., Open 311, which is the Internet communication tool for issues that the concern public space and services, is instead by the non-emergency phone call 311 systems, and Citizens can take that data, develop, and provide application used to that data. I consider the possibility of collaboration in Japan and the experiment in Chiba City.
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-Focusing on the staff of the nursing home-
Kitaru Takayasu, Yasunobu Maeda
Session ID: E2-4
Published: 2014
Released on J-STAGE: August 06, 2014
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Recent increase of natural disasters in Japan including those by earthquakes is surprising. Among two hundred thousand of people died from the East Japan Earthquake, the rate of the elderly is quite high and demonstrated the lack of the infrastructure construction. Additionally, prolonged poor living conditions as evacuees increase the disaster-associated mortality, which reveals the importance of the care after disasters. This study seeks to improve the survival rate of vulnerable people, such as patients in care facilities, on large-scale earthquake disaster through the sentiment survey from the caregivers and the prioritization of the BCP development. This is an early study to develop infrastructure based on the mutual self-help, being different from the public help which the government is considering.
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Masahiro Arima, Katsuhiro Morita, Na Xu
Session ID: F2-1
Published: 2014
Released on J-STAGE: August 06, 2014
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The vulnerability of Japan's Family Register and Basic Residents' Register related information systems have become evident with the East Japan Earthquake despite their impact on local residents' daily life. In this study we will attempt to reveal how local governments view backup and joint operation of information systems in terms of local governments' population size, financial situation and location based on a survey conducted in 2011 targeting 1,747 municipalities.
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Tomohiro Kobata
Session ID: F2-2
Published: 2014
Released on J-STAGE: August 06, 2014
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Affected by natural disasters, Japan has been implementing various anti-disaster measures including those against earthquakes, tsunamis, storms and floods. In consequence Japan is equipped with a large number of information infrastructures which target disaster prevention and mitigation.
However, such information infrastructures seemed to have been insufficient to ensure that disaster-related information is gathered and reaches to the citizens.
This study provides a survey of audit findings reported by Board of Audit of Japan which treated information infrastructures for disaster prevention and mitigation, and considers problems of such infrastructures.
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Ryoichi Doi
Session ID: F2-3
Published: 2014
Released on J-STAGE: August 06, 2014
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It has been about 20 years since the declaration of proceeding administrative work paperless. However we have no desired progress to exit from paper-centered process. Someone says, a public servant would compromise private information easier under the environment of the my-number architecture. Therefore it might be hard to spread the applicable field.
However, paperless process, its own behavior does not bring to tend to leak information easily. We should design the process more efficient, and elevate the service-level. And digitization has the aspect to be improved safety also. The good design of digitization will prevent to leak information, and it will make it more safe than using paper.
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Kazushi Yasaka, Shiro Masuda, Yutaka Utashiro, Aki Nakanishi
Session ID: B3-1
Published: 2014
Released on J-STAGE: August 06, 2014
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This study is aimed for the empirical research on high reliability organization (HRO).
HRO is an organization that has succeeded in avoiding catastrophes in an environment where normal accidents can be expected due to risk factors and complexity.
The purpose of this paper is to report a result of the survey about the high reliability organization for the nursing service.
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Miyuki Fujii
Session ID: B3-2
Published: 2014
Released on J-STAGE: August 06, 2014
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“The management activity " is necessary to improve the quality and efficiency of business activities, which is intended to achieve the sophistication by PDCA activities. There management techniques exist, such as, accounting management to determine at financial figures, target and results management by BSC, benchmark, and method of problem identification by audit. But also framework must be one of the management tequnics, each activity should have a best practice, by it we can check the difference from present status and take countermeasures. This time I will pick up the COBIT5 framework, which is the best practice of IT area, its method to make evaluation and improvements of the activities of IT by COBIT5, to explore the possibility of management control methods by the framework.
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Studying on Management Appraisal Indices
Shoei Komatsu
Session ID: B3-3
Published: 2014
Released on J-STAGE: August 06, 2014
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In our country, the evaluation method, using payout time for investment appraisal and ordinary profit for management appraisal, has been traditionally applied. Moreover, it is reported that less than half of enterprises are carrying ex-ante evaluation and more less enterprises are carrying ex-post evaluation all the time into effect on IT investment. In addition, the concrete evaluation methods are not opened. Therefore, some enterprises are evaluated by using Ordinary Profit for management appraisal and by using Net Present Value Ratio for not only for management appraisal and also for investment appraisal, and the appraised results are compared and examined.
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Shinji Watanabe
Session ID: B3-4
Published: 2014
Released on J-STAGE: August 06, 2014
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The purpose of this study is to analyze the relationship between the organizational structure and information of public officials using a questionnaire survey of local officials, which was conducted in 2013.
Watanabe (2013) analyzed psychological factors in organization of local government using organizational commitment. This study focused on the NPS (Net Promoter Score) for employees, which is used by Apple Inc. NPS is the standard for organizations to measure and improve their user experience. I analyze the decision reason of NPS using the technique of text mining.
The results of analysis show the factors affecting the effect of the information through NPS.
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The Empirical Research of Start-up Firms in US
Akitsu Oe, Yoshikazu Iwai, Yukihiko Okada
Session ID: B4-1
Published: 2014
Released on J-STAGE: August 06, 2014
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This research demonstrates the influence of the CFO (chief financial officer) on the quality of the business plan and the organizational performance. Data for this study is the 6 panel data consisted of 858 start-up firms in the United States. The result shows that the contribution of CFO to the start-up team plays significant role in the first reach to the break-even point, and modify the business plan and the business plan's consistency of the operation. Modify the business plan and the business plan's consistency of the operation is also significant on the first reach to the break-even point and intends to a potential impact on the quality of business plan.
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Shoichi Uchiyama, Shigeru Eura, Hideo Eda
Session ID: B4-2
Published: 2014
Released on J-STAGE: August 06, 2014
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In electronics manufacturing, a lot of companies grows by “Electronics manufacturing service(EMS)", just like Foxconn. EMS companies make business by mass products in the small profit assembly and processing field. But does this business model adapt for parts maker ormaterial maker?
In this research, we study what risks and benefits for a small material carve-out company, and how protect the company by brand when this company license own patents and entrust manufacturing to other companies.
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Fumiaki Saitoh, Syohei Ishizu
Session ID: C3-1
Published: 2014
Released on J-STAGE: August 06, 2014
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In this study, we present a novel model to visualize benefit segmentation using supervised Self-organizing Map(SSOM). Benefit segmentation is an approach in the market segmentation which paid its attention to the benefit of customers. It is the segmentation technique which attaches importance not only to demographics such as age, sex, and an occupation but to benefit. This segmentation is considered to be a classification of customer data in the viewpoint of data mining. However, the feature understanding of customer data is difficult for many supervised learning techniques, and extraction of useful information is not easy. By employing SSOM which made the customer's benefit class information, segmentation was attained simultaneously with data visualization.
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Hideaki Kitanaka
Session ID: C3-2
Published: 2014
Released on J-STAGE: August 06, 2014
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Service Encounter is a situation where customers meet directly to services provided by companies, and it has been highly recognized for its significance because customers'' experiences during service encounter will influence overall customer satisfaction toward services provided. The core element of service encounter is interaction between customers and employees, and face-to-face contact between customers and employees at branches or shops is the most basic mode. Therefore, it is presumable that customers' evaluations for employees in service encounter influence the degree of overall customer satisfaction much.
In this study, we have conducted a web survey on actual usage of banks. Using data obtained from the survey, we have analyzed relationships between customers' evaluation for employees in service encounter and customer satisfaction.
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Mitsuru Ishii
Session ID: C3-3
Published: 2014
Released on J-STAGE: August 06, 2014
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It is widely known that Winner-take-all phenomenon takes place in Information Technology more easily than in other business sectors. There have been many works to understand this phenomenon from the viewpoint of network externality. In most of these works, the parameters in the models are time independent. Many firms, however, try to obtain more customers and do some promotions. In this report, we study the effect of promotion and find the optimum strategy based on the nearest neighbor interacting agent model under the circumstance that there are many service providing firms.
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Hiroshi Koga, Sachiko Yanagihara
Session ID: C3-4
Published: 2014
Released on J-STAGE: August 06, 2014
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In recent years, 020 and Omni channel has attracted attention. However, in the discussion of where the perspective of experience that has been highlighted in AISAS and buzz has been overlooked. Rather, we think that the target of search and buzz should be a user experience, not a gamification and/or discount coupons. And the place to talk about the customer experience could be considered as an owned media.
From awareness of these problems, in this paper, we would consider the significance of owned media as a place to talk about the experience of using the product.
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Takehiro Inohara
Session ID: C4-1
Published: 2014
Released on J-STAGE: August 06, 2014
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Group decision making situations with decision makers' misperception of permissible range of decision makers are described and analyzed in the mathematical frameworks for committees with permissible ranges and hypergames. It is shown that decision makers need to change their permissible ranges depending on their perceptions of the permissible ranges of the others in order to achieve a group decision which is more preferable for them. Moreover, it is demonstrated that the permissible ranges they should choose vary according to the decision making rule which is adopted by the group.
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